Today is the generation of emails or electronic mail. It is quite useful in various ways. For one, it cuts on sending time and two, it eliminates paper in documents. But email can do something more than send messages. It can market a product or service to a steady list of hungry customers.
Email marketing is a process of sending promotional messages to a list through an autoresponder. An autoresponder can be a software or a web application that stores emails and send automatic messages in a particular time interval. This is very useful if you have some messages you can send. These messages are usually pertained to as an ‘autoresponder series’. These are usually an array of tips or tutorials in a particular niche.
The difference of email marketing from other methods is that it can target a particular type of audience. It is because people usually do not sign up for information they do not like. By ‘sign up’ in here, I am pertaining to people giving their emails in a double opt-in form. A double opt-in form is a form where website visitors can fill in their name and email address. People are not pushed to do this. They can sign up in their own free will.
Given this so-called ‘free will’ in double opt-in forms, emails sent by the marketer usually land on the inbox of the person who signed up. There is a little chance of being transferred to the spam box so it has a higher chance of being read. But remember that it is only wise to send emails to your double opt-in list. If you think you can easily build your list by harvesting emails, then you are wrong. Even if you managed to send messages to these people, your email will only land in the spam box.
If you are looking to promote your product or service through email marketing, it will be wise to have a website or a squeeze page. A squeeze page usually contains your sales pitch along with testimonials, proof and the likes. This is the best page to put your opt-in form. Some marketers even go an extra mile by providing a freebie when people sign-up. Usually, it is a free report, ebook or software.
You can also do this. All you need to do is write your salescopy or have a writer do it. Be sure to emphasize ‘benefit’ words. Also, be sure the message is focused on how it will benefit the reader and not you. After doing this, it will be best to have an autoresponder series ready. Schedule the messages and put in your opt-in form in the squeeze page.
Email marketing is quite easy if you know what to do. In fact, a lot of marketers have claimed how the money is in the list. So long as you can build a list of a thousand customers that are hungry for your product or service, you can be sure to get some sales.
Tags: autoresponder, opt-in forms