Craigslist offers many, many benefits to those doing business and marketing. It offers you the opportunity to not only buy but to also sell to a wide community of potential customers. It will also offer you the opportunity to job hunt, if need be. But the two benefits we will focus on in this article are the affordability of Craigslist and the fact that Craigslist can also help you to reach your targeted buyers.
A GREAT PRICE
You cannot beat the price of advertising on Craigslist. It is FREE!! At least for most types of advertising. Certain ad types in New York, Los Angeles and San Francisco are charged a fee, but even that is low. So, if you compare advertising on Craigslist with almost any other sort of advertising, Craigslist wins hands down. There is absolutely no competition.
Think about it. You can post an ad on Craigslist for a product or service and there is no fee at all. The only thing that comes even close is in affiliate marketing when the advertiser is only charged when there is traffic generated from the ad. But that is not the same as FREE. Craigslist beats anything out there when it comes to the cost effectiveness of advertising.
REACHING A HUGE AUDIENCE
With about four billion page visits per month on Craigslist, what other form of advertising will get you that kind of reach in that time period? None! And the effort that goes into reaching that many people is really very low. So you are making out on both ends.
KNOW YOUR TARGET AUDIENCE
Now, this is all well and good to reach that many people on any website. But the thing that you must keep in mind is this. Not all of those people are in your targeted audience of customers. This is a huge community that visits Craigslist each month. But not all of them are the people that you are looking for. You need to study Craigslist before you participate. It is divided up into a number of different sections and categories. It is designed this way to make it easier for both you, the advertiser, to find your customers and for the buyers to find you. You need to decide how you want to place your ads on Craigslist and in what categories you will find your targeted customers. But you must also be very careful. If you place your ads in too many different categories, the “powers that be” at Craigslist may see these ads as spam and in turn may delete them. So, it is a matter of being very knowledgeable about Craigslist and how it is organized and then picking and choosing the best place or places to insert your ads.
Craigslist is a very valuable resource but only if you, the advertiser, know how to use it to the best of your ability. As you can see, there is more involved on this site than just simply throwing your ad, or ads, up there and seeing where they stick. You must know your audience, or customers, and know where to find them on Craigslist.
Tags: Craigslist Price