In every corner of the world, it is most likely that there is a user who has a Facebook account in order to share photos or videos or keep in touch with friends. If you have already set-up an account with Facebook, the good news is that you can still use social networking to promote or general sales for your business. You need to really consider creating a fan page for your website in order to keep in step with your competition as most business have now turned their sights on bringing their company to social networking sites.
Before proceeding with the nitty gritty of setting up your fanpage, it will be worthwhile to have an understanding of the difference between profiles and pages. When you register for a Facebook account, you are creating an individual profile. In the case of your business, you cannot create a profile for your business but a page. A Facebook page provides vital information about your company, such as a brief overview, contact information, news, videos, among others.
Another difference is that pages are designed for mass communication while profiles are intended for individual communication. As Facebook is translated into 30 languages, you can use your page to reach out to a wide array of potential customers based worldwide. One benefit that can be derived from a Fanbook page is that you can easily update it. It requires simple steps such as logging in, typing, and uploading.
Creating Your Page
When you have already set up your account, move to the bottom and select Advertising. Then click Pages and Create a Page. Select the kind of business you want to setup and complete all the necessary information. The more details you provide, the better it will be for your page. Remember that Facebook ranks high in its search engine results.
In creating your page, make sure to include company logo, relevant RSS blog feeds, videos, images, and others. When you are satisfied with the page you created, you can start publishing it and start promoting it.
Add Apps To Your Face
To enhance your page, you can add applications to it. Certain apps provide particular functions to your page, like drawing in RSS feeds or YouTube videos. By doing this, you can attract more visitors and give them a reason for coming back to your page.
An additional option is to develop an internal application within the app. For instance, Pizza Hut allows fans to directly order pizzas using Facebook. Red Bull created a custom application that generated Twitter updates from all their sponsored athletes. Though a custom app on your Facebook page can be quite costly, it can reap great benefits for your company.
Advertise Your Page
Unlike individual profiles that automatically generate profiles for you, pages need to be promoted and introduced to people. To do this, you can choose a contact who is considered a business connection. This could include your colleagues or people who would benefit from your page.
Another way of promoting your Page is by adding a Facebook button on your website or promotes it in Twitter. You should exert all effort and utilize all methods in order to make your page known to the community.
Once your fanpage is in place, bear in mind that you need to work hard in promoting this page. Keep on sending invitations to people. Make sure that you constantly update the page. In no time at all, you will be able to reap the benefits of your hard work. This way, you will be able to make the most out of your Facebook account.
Tags: Facebook page, fan-page, Fanbook, fanpage, RSS blog feeds, YouTube videos.