Web Optimization | (SEO) Search Engine Optimization & Website Optimization » Business Optimization

Want to target SEO based on local? Read this before you do

admin — Thu, 29 Apr 2010 08:14:52 +0000

Some people do not want a website that targets the whole world but instead, they want to focus to only parts of the world or country. This may be useful for local businesses that are too small to even care getting noticed by the whole world because there is no point for doing so.

One way of doing this is to incorporate keywords about the local area. For example, if a dentist in London wishes to create a website, be sure to have the keyword London dentist in the meta tags and the title if possible. This is so that whenever a person searches this particular keyword, the site will rank high for it.

In addition to that, some suggest to host the website in the country that the webmaster wishes to target. As for the London dentist example, the webmaster can host the website in a server located in the United Kingdom instead of one in the United States.

Try getting a high ranking in the local Google Maps as it will definitely help. There are ways of achieving this and a quick search on Google will tell you how to do it.

Know what the visitors want and where it matters most in a website

admin — Wed, 28 Apr 2010 05:15:48 +0000

Some people aren’t good with graphs or statistics but they are good at looking visuals. For webmasters, analytics such as Google Analytics can give out useful information as to which keywords are giving the best visits and where the visitor of a website is from but it doesn’t highlight the section of the page where visitors check out the most.

Having a clear definition as to where the visitors check the website the most is important because it shows the place where webmasters should pay their attention on. When this information is known to them, they can position key items such as advertisements in those places so that they would get the best conversion rate.

The best way to know these important places is through heatmaps or confetti based maps through sites such as Crazy Egg. As delightful as the name sounds, the information given by Crazy Egg is highly valuable for those wanting to know the places where their visitors are focused at.

Crazy Egg has one of the best interfaces and is easy to use as well. A demo is available for the user to check out. Even through that particular demo, a lot of information can be unraveled even by a small kid.

Want to create a website? Get a partner!

admin — Mon, 26 Apr 2010 04:36:38 +0000

It is impossible to manage a new website alone. There is simply too much work to do. A partner can help with the management of the website or even with the search engine optimization (SEO) if he or she knows how to do so. There are a lot of benefits of getting a partner which might be worth it.

First of all, let’s talk about money. Having more money means a having higher budget for the website. Instead of using a free template, the website can have a premium or even its own template for a change. There are a lot more that can be done with a good budget.

In addition to that, by having a partner, the website can be run without failure. Should the original owner be sick, the partner can take care of the website while the owner recovers. This means that the website will not be idle for any single day which is good because no one likes abandoned websites.

However, by having partner(s), there might be arguments between partners while making decisions. Different people have different opinions on how to run or do things. Some partners might even just be a spectator and not give out help whenever it is needed so it is best to find a very reliable partner instead.