Archive for the ‘search engines’ Category

Google to Close Its Office in China

Wednesday, March 17th, 2010

After a series of attack by hackers believed to be from China and was further believed to have been paid by the Chinese government, Google threatened to stop censoring web results from search inquiries made from China.

The Chinese government however said that this move is not welcomed and if Google is not respecting by the Chinese laws, they will not be welcomed in the communist country. There have been talks between the people in Google and the Chinese government but there have been rumors that the company will soon remove its China base.

China now has one of the largest Internet users in the whole world with more than 300 million users which is a lot more than the United States users as well. However, a lot of these web users stick with the local search engine Baidu instead of Google and the American company has find it quite hard to compete with the local search engine as well.

By bailing out from China, Google is removing all potential chances of tapping into the country’s Internet users which is expected to be more than half a billion users in years to come.

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Jayde

Wednesday, February 24th, 2010

Today, Jayde is the world’s largest business to business search engine available on the web world but most users think twice before choosing a search engine over directories. However, getting listed on a search engine as well as directories is equally important in order to draw traffic. Jayde search engine is very different from a directory as it works by a different means to achieve traffic goals. Both search engines as well as directories work to let traffic into our website.

As a search engine, Jade faces competition in the form of Google which is very popular and Yahoo!, AltaVista, Alltheweb and MSN. Search engines operate with bots while the directories are managed by real people who form the staff. Directories have an upper hand here as human do the editing, while the search engines are undated on a monthly basis as bots. These bots are also referred to as crawlers or spiders. Bots are basically programs that locate a page and add information about the website to the database. This is different for the directories where human editors visit the website to see if it can be include in listings.

However, Search engines like Jayde get far more usage than a directory. And Search engines are easy to use and quick too. We can just enter our key words and click on button to get the results. This is not possible with directories where the technique is more manual than automatic. Jayde has very complex methods to organize and rank the websites. This is instrumental in drawing traffic to the website. But ultimately search engines like Jayde gets us maximum number of listings and exposure too. Jayde is most popular search engine as it has an easy method of submission and is fast too. So if we are looking for the optimum SEO – Jayde is the way to go!

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Ranking Well in Yahoo

Monday, December 7th, 2009

Ranking Well in YahooRanking Well in YahooYahoo is commonly known as Google’s archrival and its position as the 2nd Most Used Search Engine is a living proof that it is. Ranking well in Yahoo is just as important as ranking well in Google. This is because if a site is optimized for both Google and Yahoo, there will definitely be a significant increase in visitors.

Search engine optimization or SEO in Yahoo is quite similar as compared with Google. However, there are some minor differences that the site owner may need to alter. Do note that this alteration will not coincide with the ranking in Google. In fact, some of these may also help increase the ranking in Google as well.

Like most search engine, Yahoo determines the ranking of a site based on its backlinks. Quality backlinks will definitely help with the SEO. One way of achieving this is by posting the desired sites to web directories. There are practically thousands of directories that are available in the Internet and it is recommended that the submission process take place at a slow interval so that it would not be considered as spamming.

New websites are often given less priority during its first few months. In Google, a website may be stuck in its ‘sandbox’ for as long as half a year. Yahoo, however, has a less strict policy against new websites but nonetheless applies the same method as Google. Therefore, it is recommended to buy aged domains instead of registering new ones.

The structure of the sites bears little importance for Google but for Yahoo, it does make significant difference. Complying with the W3C standards will boost ranking greatly on Yahoo. Sites having this will also increase the rankings in other search engines as well. So, doing so is definitely a plus.

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Site optimization for AOL Search

Monday, December 7th, 2009

AOL searchAOL search is one of the few dominant search engines on the Internet. Founded in 1995 by the infamous America Online company, it is certainly one of the best search engines on the net. Currently, the search engine is being backed by Google. So, ranking well in Google will definitely make the site rank well in AOL Search as well.

As usual, content plays a large role in getting good ranking for any website. So be sure to use contents that are unique and not duplicates. A good way of finding out whether the contents are unique or not, users may use services provided by CopyScape. They offer services to protect contents as well as finding duplicates.

In addition to that, there are also on-site optimizations that need to be done so that a site would rank well in search engines. Some examples (but not limited to) are Meta-tags, proper usage of h1 tags as well as keyword densities. Be sure not to over use these features so that the search engine will be in favor of these sites.

An example of an off-site optimization is getting quality back links to the site. There are numerous ways of getting this done. This involves using anchor texts which includes the link of the website intended. Anchor links can be placed in comments whenever somebody wants to post a talkback in a blog or in signatures in forums. Lately, YouTube allows users to add links to their videos. So, webmasters may want to utilize this feature as well.

Search engine optimization involves a lot of work and most of the time, this does pay off. However, this may take a little longer for new sites as they are often given less priority as compared with aged websites. All in all, make sure that the site is optimized both on and off site so that it will give the maximum results.

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Good Ranking in AlltheWeb

Monday, December 7th, 2009

AlltheWebAlltheWeb is currently one of the few dominant search engines in the Internet. Founded in 1999, the browser was on par with Google in terms of technology and crawling skills. However, it never made it to the spotlight like Google. After the end of the dotcom bubble, AlltheWeb was acquired by Yahoo and today, the search engine is powered by Yahoo Search.

Search engine optimization is a must for the success of any website and there are a few factors that need to be done to achieve this. One factor is the age of the domain.  More often than not, search engines favors aged domain names as it tells them that the site has had its place in the Internet for quite a while. AlltheWeb is no different to this. The older the domain name, the better it would be. New domain names will find it hard to get good ranking within its first few months as they will be placed in the ‘sandbox’.

Quality backlinks are also important for a good SEO. Getting back links from relevant sites with high Page Rank will definitely contribute to the optimization of any site. One sided links are often the best although reciprocal links would be highly favorable as well.
Make sure that the anchor text be kept the same so that the site will rank well for that specific keyword or phrases. Try to find keywords that are not too competitive so that it would be easier to rank well. Do this on multiple keywords and the site will nonetheless get good amount of visitors.

As mentioned before, search engine optimization is very important to any website. The best way to do it is to do it within a long period of time. Results may not show for as long as a few months so it is best to be patient and wait.

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AltaVista and SEO

Monday, December 7th, 2009

AltaVistaAltaVista was one of the most popular search engines on the Internet. Created in 1995, it was highly successful before it started losing its dominance in the search engine market to archival Google. Since its creation, it has been changing owners for quite a few times before being taken over by Overture in 2003. 4 months after the acquisition, Overture was taken over by Yahoo causing AltaVista to change owners once again.

In 2004, Yahoo released a statement saying that search results given by AltaVista will be from Yahoo search results itself. This gives web owners and site optimizers a bigger room to breathe as they when they optimize their sites for Yahoo, they will subconsciously optimize their sites for AltaVista as well.

As usual, on-site optimization is really important in order to get good rankings in any search engines and AltaVista is no different as well. Make sure that the Meta tags are in order and that there are no dead links on any pages as well. Optimize the site so that it would be easy for search engine crawlers to browse through the site.

Experts said that it is best for a website to comply with the W3C standards. For Google and some other search engine, this may not mean much but for AltaVista, this may make a significant increase in the ranking.

If there are on-site optimizations, there must be off-site optimizations as well. An example of one is back link creation. Back links are very important to rank well in any search engine. It is best to get links from relevant websites as it gives the highest weight.
Domain age plays some importance as well. Experts recommend getting a used domain rather than buying a new one as the aged domain is probably out of the ‘sandbox’ of most search engines.

Search engine optimization may take a lot of work. However, patience does pay off. Therefore, it is best to build these links over a long period of time.

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Getting Good Results with Live Search

Monday, December 7th, 2009

Live SearchMicrosoft has been lagging behind Google and Yahoo in its quest to dominate the search engine market. Its search engine, Live Search is one of the top 3 search engines on the net. Ranking well in Live Search is just as important as ranking well in Google and Yahoo as this search engine still has its importance. Bear in mind that ranking well in Live Search may be a lot easier as compared with Google and Yahoo as there wouldn’t be a lot of webmasters doing it as well.

Recently, Microsoft released its own version of webmasters tool. Though it isn’t as extensive as the ones made by Google and Yahoo, it does, in a way, give webmasters some help to optimize their site. New sites can also submit their links through the webmasters tool.

As usual, ranking well in any search engine involves having a lot of quality back links from relevant sites and Live Search is no different as well. Backlinks can be obtained from various ways such as forum signatures, blog comments as well as posting in web directories. One sided links are always the best and there are a few ways of getting them as well. Webmasters can buy links from relevant sites as well as posting their websites to free web directories.

Ranking well in search engines also involve a few modifications to the sites as well. Proper usage of the heading tags (e.g h1, h2, h3) is necessary and no excessive usage should be done as well. Keyword density should stay to a maximum of up to 5% for each page.

Most of the tips on SEO for a search engine will benefit others as well. Some search engines emphasize on one factor but not the other but nonetheless, each criteria has its own weight to each search engines. So, it is best to do everything that is needed and not leave anything behind.

search engine market

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Take Control of Your Google Search Results

Monday, December 7th, 2009

Google Search ResultsNo doubt Google is the most dominant search engine of the current age. One of the dominant features of the Google is its search result pages in its index for almost all the terms that you may think of. Businesses as well as individuals like to see their brand name on top three results.

Everybody uses Google whether a teacher, a journalist, a traveler or student. When someone Google’s his / her search term and sees the results. Anybody hardly goes to the first hundred results rather people do not go beyond first ten results.

Controlling Google search results

There are various strategies that can help to control the Google search results. There are some strategies which are very effective as compared to others. Below is a brief description of only a subset of strategies that can really help you control Google search results for you.

Registering for a blog and social networking websites

Registering to social networking websites and writing for other blogs will surely allow you to market your brand well and in an effective manner. You can create a blog with your brand or name and keep updating it regularly. This way Google will rank and index it for certain keywords that are related to your brand. Most social networking sites have a very high Google page rank (Google page rank is Google’s measure of the credibility and importance of each and every web page that is published on the Internet) because of the amount of traffic and updated content on them. The pages with higher Google page rank are more likely to appear in the first few search results for the desired keywords or search terms.

Asking people to write about you

You need to create and write quality content in order to make people think about you and will definitely force them to write in positive about you. Join a blog and try to generate quality content so that people can notice your value added service for that blog and in return they will write in positive about you (you don’t really need to ask them to write about you).

Creating social resume

Creating social resume for yourself will help you to have some sort of control on Google search results for your targeted or brand search terms. It will also allow people from other communities to know and link to you in case of any need. Creating a remarkable social resume will also help you a lot in your job searching campaigns.

Linking to other communities

Linking and joining other communities and forums to have a great impact on Google search results for your name and brand. Not just link to other communities and stay passive rather you need to be interactive to post comments and take part in polls on regular basis. This will make you famous in those communities and forums and will certainly help you to have control on Google search results.

Creating an eBook

Creating an eBook for your brand or name and spreading it freely on websites, directories, social networking sites and forums will allow you to control Google search results. You need to share your eBook to people belonging to other communities and social networking websites. The more hits your eBook will get the more chances are there for you to get top search results.

The above strategies will definitely help you to get a positive boost to your search engine rankings and credibility for your desired keywords and terms. It has become really effective and easy for individuals and businesses alike to give them a chance to target the global market instead of local visibility by targeting search engines like Google.

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Jayde

Thursday, December 3rd, 2009

jaydeA lot of businesses are opening up their stores online. This allows them to cater a worldwide audience should they choose to do so. There are numerous advantages of making an online store and one of them is that it is easier to manage as you would only need one store instead of many. Most of the time, this reduces the overall cost of the business as they would only need to pay for regular maintenance and data entry fee which normally do not cost a lot.

It is a lot easier to market a brick and mortar business rather than a business that is solely made online. A brick and mortar business can incorporate their website to some of their products, business cards or even to their plastic bags. However, for a 100% online business, they may find it harder to market their online store.

Jayde has been created to overcome this problem. It boasts itself as a search engine but unlike Google, Jayde focuses mainly on business to business. There are thousands of online store listings available on this site and browsing through it is effortless as it features a user friendly interface. From here, users can search for suppliers or an online store that caters to their need.
Online business owners can also post their websites on Jayde as it may help them get customers. In fact, it may also help these websites boost their search engine ranking as they are getting valuable back link from this site.

Submitting any website on Jayde costs nothing. It is an excellent and yet a cheap solution to get exposure on any business may it be new or old. Businesses can also advertise on Jayde although they would have to fork out some cash for it. Nonetheless, it would still be a cheaper option as compared Google AdWords.

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How To Get Good Position in Bing.com

Tuesday, December 1st, 2009

Bing.com-seoBing.com is the newest search engine in the market that is expected to change the phase of search engine optimization. It is Microsoft’s response to user-friendly search platforms. The advantage of this platform is that there is no need to submit your website to the search engine or obtain links from different sources just to get an index on the search engines.

Bing.com was previously known as MSN Live. However, it was not able to achieve the desired traffic from its developers. Since it came out of the market, the search engine has grained ground in terms of its popularity. This can be attributed to the fact that it has gained so much publicity during its launch. Now, it is being pitted as a serious contender to Google.

If you are involved in online marketing, the first thing to ask is how you can achieve a good position on the results page of Bing.com. Here is a simple guide on how you can get good rankings in the search engine.

First of all, to get your website to the top of the search results, utilize a title that is connected with your chosen niche. Likewise, you need to establish a link. Most marketers do not prefer linking out because they are worried that doing so would lower their ranking, particularly with Google.

Another key to getting good ranking in Bing is to place more text. In majority of the search engines, the length of the text on the page is immaterial and not a huge factor. In contrast, Bing prefers pages with a minimum of 350 words text.
The new search engine is seemingly concerned with the age of registration of a domain. Thus, the key to improved positioning in Bing is to consider buying older domain names. Aside from that, you need to utilize well-created HTML codes in your website. Make sure that you close all paired tags and ensure that the links will direct users to the right WebPage.

A website that contains a broken link may not be successfully crawled by MSNBot. To determine broken links on your WebPages, check out the Webmaster Center’s Crawl Issues Tool. A moved page should include a set-up of the original URL so visitors will be able to access the new site. Just make sure that you indicate whether the re-direct is permanent or temporary.

It is important that MSNBot should be able to crawl your pages. Aside from that, you need to make sure that it is not among those web crawlers that you prohibited from doing a site indexing. Check out the Control Tab to determine which sites are indexed.
In order to regular the manner MSNBot and other crawlers would index your pages, utilize Robots.txt file. This will help prevent crawling of specific files or folders. As much as possible, maintain static and simple URLs. Placing complicate or frequently changing URLs would be difficult to index as link destinations. Not only that, a static URL can be easily remembered and bookmarked. As a result, your WebPage will appear more like a link destination from other sites.

Do watch out for malicious software. Webpage links on your site that directs your visitors to Malware on third party websites or involves malicious content or harmful JavaScript or Active X control, will most likely be disabled and interpreted by Bing results pages as Malware.
The most important way to increase your position in Bing.com is to make more links to your site ensuring not only their quantity but also their quality. Finally, the contents of your website should match with your chosen keywords.

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