Archive for the ‘SEO’ Category

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Advertising Tips for Mobile Advertisers

Friday, March 12th, 2010

It is official: mobile advertising is simply one thing that cannot be ignored anymore. With powerful devices being released every now and then, a lot of people are going online using these devices instead of using their computers. In fact, millions of websites are being surfed everyday through mobile phones.

Therefore, mobile advertising is very important so that advertisers can maximize their campaign through both mobile and computer users. A good tip while doing so is by separating these two campaigns together. Do not link both mobile and computer campaign together and opting out of it in AdWords will be a wise choice.

Instead, create a separate campaign for mobile advertising and optimize it as best as possible. This involves creating a mobile version of the website as well as a landing page suitable for mobile users as well. This will not only create a suitable campaign for mobile users but mobile users to the website will surely appreciate the site’s integration with their mobile phones.

Optimize results as best as possible. Use analytics tool such as Google Analytics to check how well the campaign is doing. If it isn’t doing so well, try experimenting with it so that it will give the optimum result.

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Google Launch Apps Marketplace for B2B

Thursday, March 11th, 2010

A recent move by Google sees the company launching its new Google Apps Marketplace. The much anticipated program was launched at the Campfire One developer event earlier. It allows business to sell to as many as 25 million Google Apps users in addition to 2 million companies worldwide.

The billing of the marketplace will be handled by Google and they will take 20 percent of the revenues of all the applications that are sold.

Google Apps Marketplace is great for businesses to buy and sell with each other. In fact, it also allows them to sell to a much wider audience thus allowing them to boost their sales greatly.

Applications here can be integrated with many other Google tools and services. In fact, it can all be done with the right application as well as administrator approval. The user management can be handled by OpenID making it a lot easier for users to login in from one app to the other as one OpenID account can be used with a lot of different applications.

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Internet Marketing Facts that are Worth Knowing

Tuesday, March 9th, 2010

Internet marketing is no easy task. The area is constantly growing with each passing day as there are often new ways of marketing a website or a product. Here are some facts about internet marketing that are worth knowing.

Internet marketing can never be done by a machine or a computer. There are no possible ways of simplifying the task of Internet marketing. Whether the marketer likes it or not, he or she has to do it the manual way.

Most marketing campaigns take a lot of time before any results will appear. Not with Internet marketing. Results can be seen by as fast as a month if a great marketing campaign was done. Expect no more than 6 months before results can start showing itself and if there isn’t any results available, then it is most probably that the marketing campaign is a total bust.

One great fact about Internet marketing is that it is downright distracting. There are so many factors that can pull the marketer out of doing it. For example, there are so many marketing ways such as MySpace, Twitter, E-mail and many more. Reading about it won’t produce results. Applying it does!

In addition to that, there is no single book that can explain Internet marketing from A-Z. Even if the author claims that their book does the job, then it probably will work up to a certain point. Because Internet marketing is a dynamic sector, new ways of marketing come out every once in a while and by the time the person finishes reading the book, a lot of the information inside would probably be outdated.

Internet marketing requires a lot of work. As daunting as it may sound, a hard working person may go far with Internet marketing. Do remember that quality is king and if the quality isn’t up to standards, no matter how good the marketing campaign may be, the product will still go unnoticed.

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Things to Consider When Redesigning Website

Monday, March 8th, 2010

Every once in a while, there will be a need of redesigning a website so that it would make it more attractive. However, redesigning the website may coincide with the SEO of the website and that is why proper care needs to be taken care of so that the website redesign will not affect the ranking of the website in the search engine in a bad way.

The first thing to consider is 301 redirect. This is very important especially when there is a need to change a link from the new design to a new one. 301 redirects also ensure that search engines will know what the replacement of the old link would be and able to index them instead.

The next thing to do is to redirect all traffic from non-www to www or vice versa. This is because search engines find that www and non-www to be two different sites. If there aren’t any redirects, it may cause search engine to penalize the two sites due to duplicate content, etc.

Create unique meta tags for each pages so that it will avoid any duplicates. Think of the new pages as a new way of getting keywords opportunity.

If there isn’t a need of using Flash, don’t use it. Not only does the search engines unable to read the content in Flash but some users find Flash a nuisance especially legacy computer users. This is because Flash takes up a lot of computer resources that may cause hangs in their computer. The last thing a website needs is visitors holding grudge on them because of Flash contents.

Remember the 5 seconds rule: if they cannot find any useful information in 5 seconds, they will most probably bail out from the website. Keep this in mind while redesigning the website.

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Google Content Network New Tool for Brand Advertisers

Saturday, March 6th, 2010

Brand advertisers are one of the two types of advertisers available at the Google Content Network. These advertisers focus on getting their products noticed and most probably focus more on cost per thousand impressions instead of cost per click. This is because the main point of their advertising campaign is not to get a lot of traffic to their website but to get public acknowledgement of their product or service.

With Google Content Network covering more than 80% of the whole Internet user, it has to deliver one of the best solutions on the Internet so that it retains its position of the number one online advertising company on the planet.

Last year, Google Content Network has made some improvement on its Google Campaign program. It gives a better measurement for display advertising. This improvement was focused solely to brand advertisers.

Recently, Google Content Network has announced another new tool for brand advertisers. The new tool filters out advertisements that are “below the fold” or those that aren’t showing on the screen without the users needing to scroll down. This allows brand advertisers to minimize the fault in their campaign and allows them to improvise it.

Google Content Network aims to give a lot more control to brand advertisers as to where their advertisements should appear at.

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Omniture to Provide Analytics on Facebook

Friday, March 5th, 2010

More than a month ago, the number one social networking website on the planet Facebook announced               that it will be having a planned conversion tracker tool. There weren’t many talks about it after that but recently, a well known analytics firm Omniture, also owned by Yahoo, announced a new solution.

It includes buying media on Facebook and to measure its influence across digital marketing channels. There are speculations to this being related to what Facebook announced earlier.

In addition to Facebook, there are other projects being done by Omniture. One of them is to display ads targeting using customer data provided by Omniture. This will be done through partnership with various ad networks.

It doesn’t stop there; mobile analytics will soon be available by Omniture. This will also include the app measurement for Apple’s iPad. Omniture will also improve various features of the current analytics system. It includes the usage of the demographic data collected by Experian.

These improvements are necessary so that Omniture stays as one of the most reputable analytics on the Internet.

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SEO Consulting: How to Create a Great SEO Proposal for the Client

Wednesday, March 3rd, 2010

SEO proposal tends to tell a lot about a company. It gives out valuable information to the client on whether the SEO company knows their way around or not. Most SEO company tend to give out SEO proposals that look pretty much the same with each other. They give out no important information about the client’s website and yet a lot is written in the paper.

What is the right size for the proposal?

The most important part about the proposal is to be as concise as possible. Making a 20 page proposal might be overkill especially when there is a lot of less important information inside the proposal. Keep it real. Stick to the point and give out information in bullet forms if possible. This will give the client a sense of objectivity while checking out the proposal. Anything around 10 or less would be good.

Give something of value to the customer

Don’t be afraid to give out valuable information such as the keywords that the site might rank well in. Give something to the client that shows that the SEO company means business. Show that the company is adept in its work and they are not hesitant to benefit the client in one way or another.

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SEO Company to Launch SEO Book

Monday, March 1st, 2010

A prominent SEO company in the industry, Master Google is set to launch its first book dedicated to SEO. The widely awaited book is set to be published on March 1. The price of the book is set at $40 and is refundable within a year on which the book has been purchased.

There are a lot of useful information given in the book and it focuses on what to do and what not to do. The author also made it clear that he gives out information that does help with the SEO and not information or SEO tactics that has yet to prove anything. Clearly a lot has been thought of when writing this book.

The book is made by a highly reputable author from a well respected company. Based from their past portfolios, it is clear that they deliver what they guarantee and all the money spent by their clients is put to good use. Those wanting to check out the book can check on mastergoogle.com

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Why Flash is Bad for SEO

Saturday, February 27th, 2010

A person that does research on SEO will certainly stumble upon articles saying that flash can be bad for SEO. This statement is certainly true in most cases than not.

The number one reason that flash is bad for SEO is simply because everything is in a single .swf file. Although the .swf file may have different pages, everything is still held inside a single page and search engines do not treat # as an extra page. In addition to that, search engines will certainly have a problem crawling in a flash site if it is not professionally and cleanly coded.

There has also been a surge in the number of smart phone users. A good example is the iPhone. The browser in the iPhone does not support flash and there is little chance that it will in the future as well. A flash site will be absolutely useless for a smart phone user and in return, the site itself will lose potential visitors as well.

Flash sites are also known to give bad user experience. These sites take longer to load as compared with a site that uses HTML. In addition to that, flash is also known to cause problem to legacy computers as they account for a significant amount of resources.

However, flash can be good for entertainment purposes. Take gaming for example, Runescape is powered by Flash and there are millions of its users as well. A lot of the games in Facebook use flash as well. But bear in mind that these type of sites or applications can stand on its own with little amount of SEO. For many other sites that do need SEO to get noticed, stay clear from flash.

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Networking Tips for SEO Newbies

Saturday, February 27th, 2010

A person who is doing SEO can still be a newbie especially if they do not know how to attract their audience. Networking can go a long way and it may help that person obtain new clients. Here are some networking tips for SEO newbies.

  • Reading blogs can be quite interesting. An SEO person should most probably check on SEO blogs. Try to comment intelligently instead of spamming recklessly. Do not hesitate to leave a link back to the company or personal SEO blog or website. Not only will this give a new backlink to the search engines but also allows people to check on the person who is commenting.
  • If a person works in an SEO company, then the company will certainly have its own website or even a company blog. Try to be a writer for the blog. This will not only establish the person’s position in the company but potentially attract clients as well. A freelance SEO should have his or her own website or blog.
  • Try to get involve with as many people as possible. Ask for their input and thank them in the article that is being written. People will certainly appreciate the humbleness and in return will help the SEO gain some good publicity as well.
  • Act professionally and try to be as friendly as possible to the visitors or the people commenting on the site. Be careful on what is being written and use perfect grammar and spelling as well. This will give an aura of professionalism to the SEO.

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