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SEO Consulting: How to Create a Great SEO Proposal for the Client

Wednesday, March 3rd, 2010

SEO proposal tends to tell a lot about a company. It gives out valuable information to the client on whether the SEO company knows their way around or not. Most SEO company tend to give out SEO proposals that look pretty much the same with each other. They give out no important information about the client’s website and yet a lot is written in the paper.

What is the right size for the proposal?

The most important part about the proposal is to be as concise as possible. Making a 20 page proposal might be overkill especially when there is a lot of less important information inside the proposal. Keep it real. Stick to the point and give out information in bullet forms if possible. This will give the client a sense of objectivity while checking out the proposal. Anything around 10 or less would be good.

Give something of value to the customer

Don’t be afraid to give out valuable information such as the keywords that the site might rank well in. Give something to the client that shows that the SEO company means business. Show that the company is adept in its work and they are not hesitant to benefit the client in one way or another.

Tags: seo consulting, seo proposal
Posted in SEO, Search Engine Optimization, Seo Marketing | No Comments »

Networking Tips for SEO Newbies

Saturday, February 27th, 2010

A person who is doing SEO can still be a newbie especially if they do not know how to attract their audience. Networking can go a long way and it may help that person obtain new clients. Here are some networking tips for SEO newbies.

Reading blogs can be quite interesting. An SEO person should most probably check on SEO blogs. Try to comment intelligently instead of spamming recklessly. Do not hesitate to leave a link back to the company or personal SEO blog or website. Not only will this give a new backlink to the search engines but also allows people to check on the person who is commenting.
If a person works in an SEO company, then the company will certainly have its own website or even a company blog. Try to be a writer for the blog. This will not only establish the person’s position in the company but potentially attract clients as well. A freelance SEO should have his or her own website or blog.
Try to get involve with as many people as possible. Ask for their input and thank them in the article that is being written. People will certainly appreciate the humbleness and in return will help the SEO gain some good publicity as well.
Act professionally and try to be as friendly as possible to the visitors or the people commenting on the site. Be careful on what is being written and use perfect grammar and spelling as well. This will give an aura of professionalism to the SEO.

Tags: network in seo, networking tips
Posted in SEO, Search Engine Optimization, Seo Marketing | No Comments »

Decreasing Bounce Rate

Saturday, February 27th, 2010

Having a lot of visitors can never always be a good thing. It is a good thing if these visitors stay and read or buy things in the website. However, a site with a lot of visitors but a high amount of bounce rate is never good as well. This means that the visitors stayed for only a short while before going to another website.

Decreasing bounce rate may take a lot of work and it depends mostly on the site and its contents. Here is how a person can decrease his or her site’s bounce rate:

Improve the looks of the site – Do not have anything in striking colors and instead let it be pleasant to the eye. Instead of having old fashioned web design, try to stay with the new web 2.0 designs that are a lot attractive.
Increase the amount of content or make it more informative – For an eCommerce website, try to sell a lot more product so that it gives bigger choices for the potential customers. Try to have some discounts that may attract potential customers as well.
Target the correct and most precise keyword terms – This means that if a site sells t-shirts, do not place keywords for products that aren’t available on the site even if there is a plan on adding these products in the future. Use keywords that are the most relevant to the website.

Tags: bounce rate, decreasing bounce rate
Posted in How to, SEO, Search Engine Optimization, Search Optimization, Seo Marketing | No Comments »

Questions to Ask While Doing SEO Marketing

Friday, February 26th, 2010

Questions can never be bad no matter how dumb they may sound. While doing SEO marketing, there are questions that need to be answered. Some of these can be generic questions but some others can be very detailed as well.

The first question that needs to be asked is the target audience of the site. Some websites are made for the general audience but others have the potential of attracting only a specific type of audience. Some sites are made for children or teenagers while some others are made for business people. It is important to identify the target audience so that it will be a lot easier to do marketing.

Next, identify the amount of budget that is allocated for the marketing of the website. With a decent amount of budget, various marketing and promotional methods can be used. For example, a site can utilize the pay-per-click method if the site owner can allocate a small amount of money for it.

Another thing to look at is the type of promotion that the site can do. For example, a site that sells goods or services can give out free samples or discount vouchers for their products. A site that is made for a certain niche for example, gaming, can create competitions to give gamers a taste of their product or services.

Tags: knowing seo, questions about marketing, questions about seo, Seo Marketing
Posted in Search Engine Optimization, Seo Marketing | No Comments »

Marketing Mix – Product, Price, Promotion, Place

Friday, February 26th, 2010

Every business needs to have their own marketing mix. It is what sets them apart out of other business and it makes things a lot more manageable as well. A good marketing mix can go a long way and it may determine the success of a business as well.

A marketing mix should have at least 4 different factors and these are the product, place, promotion and price.

Product – This may be the type of products that the business sells. Businesses should identify to whom do their product suit best and what will be the best type of packaging to go with it? Children like colorful packaging while adults like a much simpler packaging. All of these should be identified to make sure that it fits with the market segment

Place – In the online world, place simply means the whole look of the website. Is it suitable for people to buy the products? Does it look legit? Is the site easy to navigate through? Point is, everything should look nice and tidy and it doesn’t stop there. There should be minimal hassle for the users. Count how many clicks it would take for the users to actually buy the product. Anything below 5-6 is good and anything more than that should be investigated.

Promotion – How well does the site promote itself? Are there any promotions such as sale or discounts available for them or are there any free samples that they can try? These are just some of the many things that need to be taken to account.

Price – What type of pricing strategies does the site utilize? Is it promotional pricing where the prices are low for a small period of time and then turns to its normal price? Or is it price skimming where the prices of the products are expensive when it first come out and then slowly decreases? If the product is saturated, it is best to use the competitive pricing strategy where the product cost the same as the competitor or lower.

Tags: marketing, marketing a website, marketing mix
Posted in Digital Marketing, Search Engine Optimization, Seo Marketing | No Comments »

Promotional Methods that May Boost Sales

Friday, February 26th, 2010

Using the correct promotional method can certainly boost the sales of a website. The strategy is to lure the customers into trying the products or services available in the website. Once this is done correctly, the customers will surely fall for the bait and buy these goods that are available on the website.

There are various promotional methods that a site owner can utilize may it be online or offline.

Online methods:

If the product or service that are offered by the site can be produced in small quantities, site owners may opt to give free samples so that the customers will have a taste on what is currently being offered. Even if there is a bounce rate (meaning people that try these products but do not buy it) available, there will certainly be enough sales to compensate for these losses. However, be sure that the product is of a high quality so that customers will actually be interested in buying.
Should the site have any sale going on, do not hesitate to post the coupon code to various sites so that a lot more people would know about it.

Offline methods:

Give out coupons or spread flyers about any promotional events that the site may have. This can be in a specific region or throughout the country.
If the budget allows, promotions can also be done through the television. However, be sure that the owner has a targeted audience so that the money would not be put to waste.

These are just some of the many ways that a site owner can promote their site. Try to be creative and time the promotions well. Promotions at the start of the month can be very good as that is the time when people have just received their paychecks.

Tags: promoting, promotional methods, promotions
Posted in Digital Marketing, Seo Marketing | No Comments »

Getting in a Business and Actually Survives

Wednesday, February 24th, 2010

Businesses are opening up en masse regularly and it takes a lot of work prove to the society that your business is not like any other businesses. Your business has the edge on others and that you can provide quality service or product.

First of all, you will have to prove that your business looks legit. This means that the design of your website should have the potential to attract people. A site that creates even the slightest hint of uneasiness to the customer has a big potential on failing. That is why you must ensure that your site is professionally done.

Take wine for example. A cheap looking wine may not be looked at seriously as compared with a very expensive wine. Even if you exchange the labels of a good wine and a bad wine, people will still look highly at the one with a good label even though they do not know that the labels have been switched. Point is, the look of any site plays an important role towards its success.

It is best to start a business based on your interest and not something that is not related at all to you. Not only will this save you a lot of time but this will also make you feel that running the business gives you a lot more pleasure rather than make you feel miserable.

However, once you’ve chosen the niche that you would want to dig into, be sure to check the supply and demand in the market. Are there a lot of people that would supply you with the products that you want to sell? And, are there a lot of people that would want to buy your products? These are just some of the many questions that you would have to ask yourself. With great preparation comes great success.

Tags: business, legit business, making business, surviving business
Posted in Digital Marketing, Seo Marketing | No Comments »

SEO Books that are worth Reading

Wednesday, January 27th, 2010

Search engine optimization can be pretty overwhelming especially when one is clueless about it. However, rather than getting it done by someone else, it is better to do it by yourself. This will save a large amount of money in the long run as SEO fees charged by these so called SEO gurus aren’t actually cheap.

This list starts off with some free books that are worth the read.

Google Search Engine Optimization Starter Guide

This book was written by the SEO teams in Google and is definitely worth the read especially since it came from the famous search engine. It will give the user useful information on what to do and what not to do in SEO.

SEO Fast Start

This is certainly one of the best books written about SEO. It is a highly recommended book by SEO experts all around the world and best of all, it is free!

Now for the paid ones!

Online Marketing Inside Out

Books by SitePoint are certainly some of the best in the market and this book is no different. It gives good advices on how to do online marketing safely and at a pace most newcomers would find pleasing.

Search Engine Optimization: An Hour a Day

This book boasts of actually doing it an hour a day at a regular pace. The book is very straightforward and can be understood by even the most challenged people. Highly recommended for those not having a lot of time in a day to dedicate themselves for SEO.

Tags: books, good seo books, SEO, SEO books
Posted in SEO, Search Engine Optimization, Seo Marketing | No Comments »

Impressing Audiences with Design

Tuesday, January 26th, 2010

Getting audiences aren’t only achievable through a lot of marketing and search engine optimization. Instead, designs play an important role towards generating audience as well. Here are some websites with great designs that will surely inspire any designer in doing better.

Electric Pulp

This designing team website looks very attractive and will surely attract customers into using their services. Their portfolios are very impressive as well.

Joyent

The site has adapted a cartoonish theme that certainly stands out amongst other sites. Its choice of color is very cheery and highly professional as well.

Simon Wiffen

The site belongs to a songwriter and it has a very subtle yet surprisingly pleasing interface. It is outright simple and yet great.

Feinheit

The German written site has a very unique design as it adopts an illustration that changes with the change in page. Very colorful and enjoyable to look at.

Ungarbage

Pink might not be a very nice color to use as a background as it is very striking. On the contrary, Ungarbage has adopted a very pleasing combination of light blue and pink to create a marvelous site. Worth to look at.

Tags: design, seo with design
Posted in SEO, Search Engine Optimization, Seo Marketing | No Comments »

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