Web Optimization | (SEO) Search Engine Optimization & Website Optimization

Bing.com is the newest search engine in the market that is expected to change the phase of search engine optimization. It is Microsoft’s response to user-friendly search platforms. The advantage of this platform is that there is no need to submit your website to the search engine or obtain links from different sources just to get an index on the search engines.

Bing.com was previously known as MSN Live. However, it was not able to achieve the desired traffic from its developers. Since it came out of the market, the search engine has grained ground in terms of its popularity. This can be attributed to the fact that it has gained so much publicity during its launch. Now, it is being pitted as a serious contender to Google.

If you are involved in online marketing, the first thing to ask is how you can achieve a good position on the results page of Bing.com. Here is a simple guide on how you can get good rankings in the search engine.

First of all, to get your website to the top of the search results, utilize a title that is connected with your chosen niche. Likewise, you need to establish a link. Most marketers do not prefer linking out because they are worried that doing so would lower their ranking, particularly with Google.

Another key to getting good ranking in Bing is to place more text. In majority of the search engines, the length of the text on the page is immaterial and not a huge factor. In contrast, Bing prefers pages with a minimum of 350 words text.
The new search engine is seemingly concerned with the age of registration of a domain. Thus, the key to improved positioning in Bing is to consider buying older domain names. Aside from that, you need to utilize well-created HTML codes in your website. Make sure that you close all paired tags and ensure that the links will direct users to the right WebPage.

A website that contains a broken link may not be successfully crawled by MSNBot. To determine broken links on your WebPages, check out the Webmaster Center’s Crawl Issues Tool. A moved page should include a set-up of the original URL so visitors will be able to access the new site. Just make sure that you indicate whether the re-direct is permanent or temporary.

It is important that MSNBot should be able to crawl your pages. Aside from that, you need to make sure that it is not among those web crawlers that you prohibited from doing a site indexing. Check out the Control Tab to determine which sites are indexed.
In order to regular the manner MSNBot and other crawlers would index your pages, utilize Robots.txt file. This will help prevent crawling of specific files or folders. As much as possible, maintain static and simple URLs. Placing complicate or frequently changing URLs would be difficult to index as link destinations. Not only that, a static URL can be easily remembered and bookmarked. As a result, your WebPage will appear more like a link destination from other sites.

Do watch out for malicious software. Webpage links on your site that directs your visitors to Malware on third party websites or involves malicious content or harmful JavaScript or Active X control, will most likely be disabled and interpreted by Bing results pages as Malware.
The most important way to increase your position in Bing.com is to make more links to your site ensuring not only their quantity but also their quality. Finally, the contents of your website should match with your chosen keywords.