Blog commenting is one of the most popular ways to promote a website. It is one of the free methods you can implement along with other methods such as forum posting and article marketing. Not only is it free, it is also very easy to do. It only entails entering a blog then looking for a comment form to provide feedback on the blog post.

But you may be wondering how blog commenting can affect your site rank and search engine position. Here are some reasons how blog commenting can help.

Google Love Blogs

The first thing you must remember is that Google love blogs. Maybe it is because they update on a regular basis and robots love new content. This is one of the reasons why link building with blogs has always been very popular.

It Gives Link Juice

Now once you enter a blog, you will be greeted by a blog post with a comment form. This comment form is usually open for everyone and it does not take too much effort to enter a short paragraph on what you can say about the blog post. The great thing about this is it has a URL area where the commenter can put his or her website’s URL. This generates the backlink to his or her blog.

But a blog, by all means, is not a place to spam. The blog owner has the authority to delete unrelated comments so it is better to post relevant comments to keep your link.

It Targets Keywords

Another thing that makes blog commenting special is the name slot where you can choose the anchor text of your link. This gives your site not only simple link juice but target your keywords that the search engines can recognize. Although given this knowledge some people will jump and create comments with their anchor text as their name, a lot of blog owners usually deactivate these comments. It is better to write your name with your desired anchor text like “Mike – SEO expert” for example if you are targeting “SEO”.

You Carry the PR

Another great thing about blog commenting is that you carry the website’s PR. Of course, you cannot choose the PR of the post at the moment you comment. But you carry the PR when the blog post gets it.

It is easy to understand. If you post a comment on blog post A which has no PR today, you can expect it to get PR in the next update. With this, it is also very important to consider that the blog you are commenting on is a dofollow blog. If it is, you will get a free PR backlink in the process.

Blog commenting is not only helpful if you are looking to connect and participate in your niche’s community. It also gives you backlinks as well because you can provide a link every time you comment. This is a nice method which you can employ on a regular basis which can help your website slowly go up the search engines.