A marketing mix should have at least 4 different factors and these are the product, place, promotion and price.

Product – This may be the type of products that the business sells. Businesses should identify to whom do their product suit best and what will be the best type of packaging to go with it? Children like colorful packaging while adults like a much simpler packaging. All of these should be identified to make sure that it fits with the market segment

Place – In the online world, place simply means the whole look of the website. Is it suitable for people to buy the products? Does it look legit? Is the site easy to navigate through? Point is, everything should look nice and tidy and it doesn’t stop there. There should be minimal hassle for the users. Count how many clicks it would take for the users to actually buy the product. Anything below 5-6 is good and anything more than that should be investigated.

Promotion – How well does the site promote itself? Are there any promotions such as sale or discounts available for them or are there any free samples that they can try? These are just some of the many things that need to be taken to account.

Price – What type of pricing strategies does the site utilize? Is it promotional pricing where the prices are low for a small period of time and then turns to its normal price? Or is it price skimming where the prices of the products are expensive when it first come out and then slowly decreases? If the product is saturated, it is best to use the competitive pricing strategy where the product cost the same as the competitor or lower.