ROI « Web Optimization | (SEO) Search Engine Optimization & Website Optimization

Posts Tagged ‘ROI’

Experience Advertising

Tuesday, December 29th, 2009

Advertising without plans are often disastrous and more often than not, the money spent are put to waste due to bad method of advertising. Proper plans need to be laid out so that not only will the money be put to good use, but there will be a high return on investment (ROI) as well.

There are a plenty of ways of researching before doing some advertisement and one way is by going to forums and get ideas on this. As usual, the 4W and 1H plays a big role in this. What? When? Where? Whom? How? What to advertise? When is the best time to invest on advertisements? Where to place these advertisements? How to place these advertisements? These are just some of the basic questions that need to be thought out before making the move.

Experience Advertising is a forum focused on advertising. May this be on Google, Yahoo, or many other sites, it is certainly a good place to get inspiration and help should any problems occur. In addition to advertising, Experience Advertising also focuses on affiliate marketing as well. Those that would want to gather knowledge about this topic are welcomed to drop by the site and have a say.

Currently, the site has more than 14,000 active members with new threads coming out daily. It is a highly active site with a PR of 3. So, back links from this site would be considered quite valuable as well. If a site is related to marketing, that site may also get a boost of visitors through Experience Advertising as it is highly related.

All in all, it is one of the best sources to advertising as well as marketing. Having a broad range of members, any questions asked would be answered well by the community. It is highly recommended for starters as well as those that are experienced.

www.experienceadvertising.com

Tags: Experience Advertising, Google, ROI, Yahoo
Posted in Forum Marketing | No Comments »

Measuring / Tracking social media ROI

Monday, December 7th, 2009

A large number of businesses and individuals don’t really measure or track their ROI (return on investment). A great majority is unaware of the ROI and those who know something about ROI can’t track it or don’t actually know how to get started with it. Businesses and individuals needs to know the impact of their every social media or investment activity whether positive or negative. Getting started with measuring ROI for every single social media investment activity seems impossible but it is not. There are a number of metrics that are needed to be tracked or monitored. Following is a brief description to different steps that will help you to measure the ROI in effective way.

Defining Goals

The first and most important part of measuring or tracking down the ROI is to define your goals that must be clear and concise. You have to be very much sure about the outcome of your social media activity before proceeding to calculate ROI. There is another thing which needs to be tracked before you are actually going to track the ROI for a particular social media campaign. This is related to defining the current baseline of your media campaign for which you want to calculate the ROI. If you know your starting point only then you will be able to accurately calculate the ROI for any given campaign.

Calculating ROI

While calculating the ROI for your marketing campaign you need to be very much sure whether you need an increase in your website visitors or your goal is to increase the sales out of the marketing campaign (this is related to defining your goals as stated above). In fact you would not be looking for only a substantial increase in your website visitors alone but also an increase in the sales of your product.

ROI measurement tools

There are a lot of ROI measurement tools available for free. Every tool has its own set of parameters and ROI calculation criteria. Some of the tools are Google analytics, Omniture, HootSuit etc.

Google analytics: Using Google Analytics you can keep track a number of factors related to your website. You can keep track of the areas people click the most when visit your website and the regions of the world where you are getting the clicks during a specified time interval.
Omniture: Omniture provides various services that you can go back and forth and track the outcome of your marketing campaign.
HootSuit: HootSuit offer a remarkable twitter manager. It also provides an exceptional analytics to measure the impact of social media campaigns actually turning out to transactions or not.

There are a number of sentiment analysis tools that are used for twitter such as Crimson Hexagon, Viral Heat, and Sentiment Metrics etc. A brief description of these is given below:

Crismson Hexagon: It is a social media tracking tool for enterprise level businesses. It helps you know the sentiment of the consumer on the basis of social media mentions.
Viral Heat: It provides an inexpensive tracking of social media campaigns.
Sentiment Metrics: It is another important social media tracking tool for large businesses.

Correlating the Data

Now that you have defined the goal and baseline of the campaign its time to correlate the data trends shown by the tracking tool to your goals. You have to calculate whether you are heading towards achieving your goals with time or is it only helping in getting your more clicks. You have to decide whether an increase in the investment brings you more sales or not and here it’s crucial to look your business needs and trends followed by successful competitors.

Tags: Calculating ROI, Crimson Hexagon, Defining Goals, Google analytics, HootSuit, Measuring roi, Omniture, ROI, ROI measurement tools, Sentiment Metrics, social media activity, social media investment, social media ROI, Tracking roi, Viral Heat
Posted in How to, Social Networking | No Comments »

Search Engine Optimization: A Business Owner’s Ultimate Partner to Success

Tuesday, October 27th, 2009

Websites bring the services and products of the business owner face-to-face with the endless sea of potential consumers worldwide. A website possesses the power to influence the preference and the purchasing behavior of clients. It provides potential clients with a visual representation of what to expect from the business owners and their companies. Websites aid business owners in reaching and hauling in their target consumers. For business owners, more clients definitely mean more profit.

Now that you have an eye-catching, intriguing, interesting, and totally off-the-wall website, what comes next? Having a great website is simply not enough. Business owners create websites for the purpose of being seen.

However, how do you know that your precious website will not be buried under the endless heap of online clutter?

The most obvious answer is to perform Search Engine Optimization on your site. SEO ensures that the website obtains a high ranking in the most popular search engines. Each time a relevant keyword is typed, the page of the site comes up first in the list of results.

It is a fact that most people would click on the very first item that shows up among the search results. In the world of business, first click means first position in the hearts of the consumers, and subsequently first purchase from potential buyers. In business, entrepreneurs have their eyes set on three important letters: ROI. Websites and SEO can be considered as a form of valuable investment for business owners.

But how does one go about with this Search Engine Optimization?

One valuable SEO technique for business owners who wish to create a site is to provide content that is meaningful and keyword rich. It is not enough to simply stuff your page with keywords – these keywords must also be evenly distributed. Keyword density bears a great deal of importance to the content. It is important to provide content that is informative as well as useful to the reader. It is also necessary for you to be familiar with the importance of keyword research. In order to know which keywords must be included in your site, you must be knowledgeable on the most frequently used words in search engines. It is important to have a reliable source and supply of useful and updated keywords.

Business owners must be knowledgeable of the number of times a particular keyword has been used during the previous month. This allows them to determine whether the keywords in their site are up to date.

In business, names are indeed everything. In order for a business to attract its prospective clients, it must first be able to make a name for itself. In order to last, a business must create a distinct mark that can guarantee its sustenance.

Due to the multitude of businesses flocking the worldwide market, what are the chances of your company to be noticed?

SEO allows business owners to launch their services and products in front of the entire world.

What other SEO techniques can guarantee these businesses maximum amount of popularity that will allow them to establish a recognizable name to their target consumers?

It is necessary to determine first the keyword that you wish to be found for. This entails optimizing your meta tags and URL’s with these particular keywords and phrases. It is necessary to optimize the title, headers, and description of your content. Other areas that warrant optimization include anchor texts, pages, site maps, images and files.

The world of business is synonymous to that of a cutthroat industry. Businessmen find themselves vying for the most number of patrons. The last businessman standing is the one who has had the most number of clients throughout the course.

In order to survive, business owners must find the means to be in line with their competitors, if not surge ahead of the pack.

SEO enables business owners to attract a greater number of consumers in the shortest possible time. In the battle for greater number of consumers, SEO helps business owners win.

Another valuable tip for successful SEO is providing a good deal of consideration on the domain. The domain’s age is a matter of extreme importance. The most reputable search engines usually deem older domains as trustworthy. It is a fact that sites, which are viewed as reputable and trustworthy, are the ones that are handed over the highest rankings.

If you are a businessman who has built his business out of sheer ambition and hard work, then you probably have bigger, brighter, and better plans for your businesses. Websites and good SEO give minor business owners a high degree of competency by allowing them to expand their scope, providing them with room for growth and development.

SEO aids the growth of minor businesses into gargantuan empires. Another valuable tip is about multiple domain names pointing to one website. If you have these, then you had better have your webmaster obtain a permanent 301 redirect. Failure to do so will cause you to be indexed as completely separate websites.

Now you have the name, the success, the clients, and the steady flow of income. But you’re still missing one point. Every day, new businesses emerge through the dreams and efforts of fresh, young starry-eyed businessmen. These business owners are likely to be more up-to-date, fresh out of business school and armed with a truck-load of knowledge on the latest business strategies.

How do you prevent these new emerging businesses from bringing your old business and everything you have worked so hard for down to the ground?

SEO of course.

The tricks mentioned above are just a sneak preview on valuable SEO tips and guides. There is a lot more that you can do to expand your potential. SEO is indeed your ultimate partner to success.