How Does Unique Content Distribution Work for Search Engine Rankings?
Article marketing is one of the most common ways of promoting a website online. It is really very easy to do. You can start by finding an article directory like ezinearticles.com and signing up. From there, you can just create articles and submit them for approval. The key here is the resource box where article directory members are allowed to post their links. The best part is that they can control their anchor text.
Anchor text is the text you use when linking. For example, you linked to your website with the word “Dogs” then the anchor text is “Dogs”. But this anchor text is more powerful than it seems. It tells the search engines that your websites is about “dogs” so it will rank you higher for the keyword. Just imagine if you have dozens of links with the same anchor text. This will convince the search engines that your website is really about “Dogs”. But you must take extra caution when having too many links with the same anchor text. You must still keep things natural by varying your anchor text from time to time.
Since article marketing can control anchor text, it is a very good method to use if you are looking to climb your way to the page one of the search engines. Remember that it is not only the links that count. The anchor text tells the search engines that your website is really about a particular topic and ranks you higher every time you get a new link with a particular anchor text. This is enough reason for you to use article marketing in your promotion methods.
Unfortunately, not all articles end up being accepted by article directories. There are still other factors to consider such as the uniqueness of the content, the grammar errors and the word count. Be sure to have these three things covered before you submit your article.
Also another point you should consider is that not all article directories are the same. You may choose to stick with those that have the most traffic for better results. But always be sure to read their writer or publisher guidelines before submitting an article. This way, you will save yourself the hassle of resubmitting your article when it has been rejected. Confirmation of an article usually takes a week so it will be best to keep on submitting new articles for better results.
So as you can see, article marketing is easy. It is not rocket science. You can submit an article to an article directory so long as it is 100% unique and it is error free. If you are not gifted with a writing skill, you can always outsource the job to writers. But I would suggest that you do it yourself so you can save your money.
But article marketing is only one way to promote a website. While it really helps with search engine rankings, a mixture of promotion methods is always advisable. Doing too much of one thing is always bad. Build your links naturally and you will never go wrong.