Video marketing has been very popular because of the rise of video streaming websites such as YouTube. This website has millions of users worldwide and it gets indexed by Google by just about every second. But video marketing cannot be limited to YouTube alone, there are also other video streaming websites such as Veoh, Megavideo, Videojug and others. If you are wise, you will not pass up this opportunity to create a video centered on keywords that can easily get indexed in the search engines. All you need to do is create one and submit it to all of these video streaming websites out there.
If you are wondering how effective this method is, let us try an experiment. Type a longtail keyword like “how to bake a cake” and you will see a videos come up in the rankings. Since videos provide good how-tos because it demonstrates how something is done, Google ranks it highly.
But ranking through videos are not limited to how-tos alone. Even normal keywords will suffice if it is tagged and titled in the proper way. The secret is, of course, promoting your video and getting views. From there, you will slowly see your video go up the rankings. This is the reason why it is very important to put your link in the description of your video. You should put a link to your website so users can visit it if they find your video useful. But remember that there are limits to uploading a video. YouTube and other video streaming sites usually deactivate a video if it pertains to a movie or music video. They have to do it lest they want to face charges from the producers.
Luckily, creating a video is very easy. There are available editing programs on the Internet that does not require you to pay. Some programs I particularly use are Animoto and Screencast-o-matic. They create videos fast and I do not really want to take too much time in just making the video.
Watermarking the video can be done through softwares. One such software is the Video Watermark Factory. It is best to have a transparent image ready so you can easily watermark your video. What I love about this software is that you can batch process the files. So if you have lots of videos, you can watermark them all with a single click. No need to watermark them manually.
Windows Movie Maker can also be an effective tool. You can put texts on certain video frames so it can also act as a watermark. Editing is also very easy to do in this program. You can also alter the effects and put in some credits.
Once you are done with watermarking, it is time to submit the video. Although it will just be easy to manually submit your video to video streaming websites, there are some web applications that automates the process. Check out TubeMogul and HeySpread for that. They can help you submit your video to up to 12 video streaming websites in one click.
If you have submitted your website to all your favorite video streaming websites, then you are done. That’s it! It is a very easy process. You may think it is hard but it is not. It only entails three simple steps: creating a video, watermarking it and submitting it.