Microsoft has been lagging behind Google and Yahoo in its quest to dominate the search engine market. Its search engine, Live Search is one of the top 3 search engines on the net. Ranking well in Live Search is just as important as ranking well in Google and Yahoo as this search engine still has its importance. Bear in mind that ranking well in Live Search may be a lot easier as compared with Google and Yahoo as there wouldn’t be a lot of webmasters doing it as well.
Recently, Microsoft released its own version of webmasters tool. Though it isn’t as extensive as the ones made by Google and Yahoo, it does, in a way, give webmasters some help to optimize their site. New sites can also submit their links through the webmasters tool.
As usual, ranking well in any search engine involves having a lot of quality back links from relevant sites and Live Search is no different as well. Backlinks can be obtained from various ways such as forum signatures, blog comments as well as posting in web directories. One sided links are always the best and there are a few ways of getting them as well. Webmasters can buy links from relevant sites as well as posting their websites to free web directories.
Ranking well in search engines also involve a few modifications to the sites as well. Proper usage of the heading tags (e.g h1, h2, h3) is necessary and no excessive usage should be done as well. Keyword density should stay to a maximum of up to 5% for each page.
Most of the tips on SEO for a search engine will benefit others as well. Some search engines emphasize on one factor but not the other but nonetheless, each criteria has its own weight to each search engines. So, it is best to do everything that is needed and not leave anything behind.