So what is viral marketing? In Wikipedia, it says that it refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. This means that viral marketing uses sites that the public do gather. This may be social networking sites such as Facebook or MySpace or a video site such as YouTube.

Viral marketing can take place in so many different ways. One good way of doing it is by posting videos to various video sites such as YouTube, MetaCafe and many more. Bear in mind that these videos have to be catchy so that it will be able to attract a lot more people. It also has to be relevant to what the site is all about as well. An example is a video on how to lose weight. Instead of having irrelevant contents, the video can talk about useful things related to the main topic and then give a link to a site for the users to follow up. That way, users will be less hesitant to check on these sites as compared with a spammy video.

Not only that, site owners can also utilize other social news sites such as Digg, StumbleUpon and many others. However, bear in mind that these sites offer only a short term visitor boost so contents on the intended sites needs to be regularly updated as well.

There are a lot more ways to do viral marketing. Users can experiment with various methods that are available on the Internet. Tweeter and Facebook may be a good option as well.